When automation fails…

Most 6 and 7-figure coaches and biz owners think that the bigger the business, the more complex systems should be.

They think as the business grows, the more processes should be automated.

But the truth is, more tools and automation donโ€™t necessarily equate to better systems.

And automation isnโ€™t always the best way to go.

This is where Habit 2 really becomes a key part of decision-making, ๐’ƒ๐’†๐’ˆ๐’Š๐’ ๐’˜๐’Š๐’•๐’‰ ๐’•๐’‰๐’† ๐’†๐’๐’… ๐’Š๐’ ๐’Ž๐’Š๐’๐’….

๐–๐ก๐ž๐ง ๐ฎ๐ฌ๐ข๐ง๐  ๐š๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฆ๐จ๐ซ๐ž ๐ฌ๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž๐ฌ, ๐ฐ๐ž ๐ฆ๐ฎ๐ฌ๐ญ ๐ง๐จ๐ญ ๐Ÿ๐จ๐ซ๐ ๐ž๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐จ๐ฎ๐ซ ๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž – ๐ญ๐จ ๐ž๐ง๐ก๐š๐ง๐œ๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ฐ๐ก๐ข๐ฅ๐ž ๐ฆ๐ข๐ง๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  ๐ก๐ฎ๐ฆ๐š๐ง ๐ž๐Ÿ๐Ÿ๐จ๐ซ๐ญ. .

Hereโ€™s the tale of the tape:

Coach A and B both teach application-only courses. They have standard onboarding (contract, welcome emails, and course delivery via members area).

Coach A – has built her intake and onboarding process with a mix of automation and manual input with clear delineation whoโ€™s responsible for each step.

Coach B – has everything automated, up to the point of getting someone kicked out of the program due to behavior issues. In one instance a customer was banned due to an unforeseen tech glitch. 2 hours were spent trying to troubleshoot and resolve the issue. In the end, no one could determine the true cause of the glitch.

The incidentโ€™s negative impact on the brand and customer heavily outweighs the number of cases this system could have been useful. As such, this part of the automated system was turned off and was replaced by a simpler process.

In this scenario, clearly not everything needs to be automated for the sake of efficiency. Systems should propel you to your goals, not bog you down with the intricacies just to make them work.

In this scenario, clearly not everything needs to be automated for the sake of efficiency. Systems should propel you to your goals, not bog you down with the intricacies just to make them work.